Backlinks: Online sales strategies
This free short guide is a must for any serious minded business. The classical methods maybe exhausted, but their is room in the online market. For those who maybe unaware or are just looking for strategies like for the commercial arena, small businesses, or those working from home can get fresh insights into something that may seem a complicated.
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Why Do You Need Link Building Services?
There are three primary ways to build high quality links, which are:
- Natural links: Requiring no extra SEO techniques, these are links which feature on sites and pages who want to discuss your website, product, or service.
- Outreach links: Requires you to approach bloggers, websites, sources, and directories to feature your inbound links.
- Self-created: By commenting on blogs, user profiles, guest books and forums, you can add your link. However, use this technique with caution. Google’s algorithm now considers these spammy and could penalise your site.
Why is Link Building Important?
Once link builders would spam websites with a high volume of links, and Google would crawl the sites to discover the number of links and rank you accordingly. Now, it’s quality over quantity, and if Google does not value the authority and relevance of a link, your website’s standing in the SERPs is sure to remain stagnant or move lower down.
How Important is Link Building for Your Website’s Traffic?
The Specific Ranking Factors of Link Building
- Quality: What makes a quality link may be subjective to an audience, but there’s no denying that a link from one of the big players in your industry is going to boost your links quality. It is this factor which is the most important to ensure you adhere to. With higher quality the link, search engines will reward your website with increased visibility.
- Trust & Authority: Much like quality, domain authority is determined by the audience and by Google. If the site is widely recognised and lauded as a force to be reckoned with, it has high authority. It makes the site much more trustworthy. How Google determines the authority, however, is a mystery to SEO experts, but it’s a factor you cannot ignore.
- Relevance: Google takes into account how relevant your specific link is on the site it appears. A link to a football kit on an interior design blog is not appropriate. However, a link to a football kit on a sports blog is. Relevant links are incredibly important, and show that you are not spamming.
- Number of Links: Don’t spam blogs with your links. Focus on a select number of high-quality sites to build links.
- Engagement: How many visitors does the website have? How long do visitors stay on the desired page? Bounce rate is a considerable factor for SEO in general, but also for link building as it can also refer to how relevant a page is to a specific term or visitor. For pages which see high engagement and visitors staying for a long time, it informs Google’s bots that this is something worth reading.
- Social Signals: An off-set of engagement. Is the content being shared on social sites? Is it gaining a high number of ‘likes’ and comments on social media? If so, Google will rank this content as highly relevant, high quality, and authoritative. Social signals also show the link popularity to Google’s bots.
- Link Position: Where your link is positioned on a page is actually quite important! You want to place your link in the content directly, rather than the sidebar or footers, to get the best ranking.
If approaching the keywords as ‘Exact Match,’ it will appear within the content as such:
When starting to play football, you will need the correct football kit.
Link including keyword would appear as such:
When starting to play football, you will need the correct football kit.
Branded would appear as such:
When starting to play football, you will need the correct football kit from Kit Suppliers.
Remember: You need to vary the anchor text type used. By using only exact match throughout, it is considered spam practice and could see the link penalised by Google.
How Long Does It Take to See Results from Link Building?
As with any SEO strategy, whether it’s on-page optimisation or off-page optimisation, there is no definite answer. A brand-new link will not affect your rankings immediately. That’s the good and the bad news. If your new link hits all the desired criteria, it can be frustrating to wait for it to boost your ranking. If your link is bad, spammy, or uses black hat techniques, you may be blissfully unaware for a number of weeks before you discover you have been penalised.
On average, it has been estimated to take between eight to nine weeks before you see any change in your site’s SERP ranking. Of course, this is not an answer clients want to hear, but it is something every good link building company will take into account when discussing link building tactics. Additionally, this change can be as simple as jumping one place up the rankings (hopefully!). While this is a positive change, it can be frustrating if you are hoping your link building campaign will move you quickly from page five to page one.
Remember: The number of weeks before seeing a difference in your website’s ranking quoted above are not an exact science. They are estimates.
It has been discovered, however, that the lower your rank currently is for a website, the bigger the effect the link building campaign will have. Pages which are now on page one, even if they are further down the page, the longer it will take for them to move up.
To see a change, your link building strategy needs to be consistent and accurate. Link building is not a practice which you can try out then put down to forget about for months. You need to be continuously monitoring progress to be able to react promptly should anything change, such as Google’s algorithm (which is reported to implement minor changes over 500 times a year), or changes to the authority or quality of a site.
What is definite, however, is that this is a branch of marketing which you cannot begin one week and ignore after that. Your backlink profile may be updating and changing without you realising, especially if your links are appearing on sites which are being penalised.
Are Link Building Services Worth the Investment?
Final Thoughts
Committing to a dedicated link building campaign may seem like an investment, but as discussed above, to be successful, it is a delicate balance of ensuring every ranking factor is achieved. Every ranking factor needs to be completed in the best possible way, however, which is where expert link builders come into play.
We at Freelance Direct pride ourselves on our expert link building services. We commit to creating only the highest quality, white hat links to boost your website traffic, your page relevance and authority, and ultimately, secure more sales and clients. We do not outsource your link building campaign; our in-house SEO team has the skills and talent needed to ensure every one of our clients increases their online presence and search engine rankings.
